Course Descriptions
Course Name / Course Code
Hours
Credit
ECTS
Business Finance
BUSI3221
Finance and the financial manager. Present value and the opportunity cost of capital. Calculation of present values. Annuity and perpetuity formulas. Introduction to valuation of bonds and common stocks. Capital budgeting. NPV and its competitors. Risk and return. Capital budgeting and risk. Corporate financing and market efficiency. Issuing corporation securities.
( 3 + 0 + 0 )
3
6
AKTS
6Kredi
3Saatler
(3 + 0 + 0 )Principles of Marketing
BUSI3441
Marketing strategy of the firm. Selection of target markets and the design of the marketing mix. Market segmentation and market coverage strategies.
( 3 + 0 + 0 )
3
6
AKTS
6Kredi
3Saatler
(3 + 0 + 0 )Current Issues in Global Economy
ECON4301
Analysis of the links between economic issues and politics. Meaning of globalization. Technological advancement and globalization. Challanges and opportunities of globalization for countries, firms and supra-national organizations. Costs and benefits of globalization. The challanging role of nation states in a global world. Global trade and multinational investments. Regionalism and globalization. Sustainability as a global issue. Turkey and globalization.
( 3 + 0 + 0 )
3
6
AKTS
6Kredi
3Saatler
(3 + 0 + 0 )Area Elective-II
TRAD-AE-II
Area Elective-II
( 3 + 0 + 0 )
3
5
AKTS
5Kredi
3Saatler
(3 + 0 + 0 )Ethics
HUSS1002
The basic theories in Ethics (the Philosophy of Morality). The practical implications of these theories in particular professions and areas such as engineering, medicine, pharmacology, genetics, technological innovation, artificial intelligence and robotology, management, marketing, international relations, public services, media and law. The meaning and significance of virtue and values. Moral principles within particular professions and their foundation in Ethics.
( 1 + 0 + 0 )
1
1
AKTS
1Kredi
1Saatler
(1 + 0 + 0 )Area Elective-III
TRAD-AE-III
Area Elective-III
( 3 + 0 + 0 )
3
5
AKTS
5Kredi
3Saatler
(3 + 0 + 0 )General Elective-III
TRAD-GE-III
General Elective-III
( 3 + 0 + 0 )
3
5
AKTS
5Kredi
3Saatler
(3 + 0 + 0 )Area Elective-IV
TRAD-AE-IV
Area Elective-IV
( 3 + 0 + 0 )
3
5
AKTS
5Kredi
3Saatler
(3 + 0 + 0 )General Elective-IV
TRAD-GE-IV
General Elective-IV
( 3 + 0 + 0 )
3
5
AKTS
5Kredi
3Saatler
(3 + 0 + 0 )Management Simulation
BUSI4010
Running a business as a member of middle to high ranked functional management team. Defining and implementing strategies and applying strategic concepts, developing tools and techniques within a practical simulated business like decision based platform. Observing how a firms entire value chain functions, and how key decisions influence business performance within a competitive market.
( 3 + 0 + 0 )
2
4
AKTS
4Kredi
2Saatler
(3 + 0 + 0 )